Fast-paced chapters are a hallmark of the book. Racing passages, like this spread begins, are personal and intense.

Treated like a collectible, rather than a book to be read and tossed, every spread is designed to be fitting with the content and amazing to view. Yet, the body text remains consistent and shifts are done so intentionally that the reader is engaged, but not confused.

Chapter opener for passage from Bill Bowerman about making first Nike shoes.

Subtle shifts of letterforms adhere to hand done quality of book.

Typographic treatments are associated with 1970s Magazine U&lc, which defined the look and feel of hip typography at the time in which Pre was at his Peak.

Color shifts within text add depth and complexity, so that on the 100th read, new and interesting forms are discovered. Yet, none of the shifts are distracting to a quick read.

Font used is reference to that used by early Nike running ads when Prefontaine was a part of the company.

A timeline runs through the entirety of the book, so that the reader can easily follow along (see inside '6').

Colors shift to adhere to feeling in storyline. Here, Pre returns home to Eugene after the '72 Olympics.

Incredible textures add to an emotional storyline.

Text is factual, but quick to read and emotionally engaging.

The name "Steve Prefontaine" isn't even used in the text. Instead, you, the reader, are Steve Prefontaine. The change in perspective puts a new, engaging twist on a legendary story.